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Denim 101: Back to the basics⎜ Levi's®



Master tailor, Jen, tells us everything we need to know about jeans & denim!


About Levi’s® Levi’s® has been an icon since 1873. Known worldwide for quality and style, Levi Strauss & Co. created the first blue jean almost 150 years ago. Today, Levi’s® are one of the most recognizable garments in the world, capturing the imagination of generations.


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